Shoulder 2 Shoulder Radio

In collaboration with Monkey Shoulder, a globally recognized whisky brand known for its bold, playful spirit, we where tasked with creating the full brand identity for Shoulder 2 Shoulder Radio — an online radio platform dedicated to celebrating community, creativity, and good times.

From the ground up, we developed a comprehensive visual identity that captures the station's energetic, rebellious tone while aligning seamlessly with Monkey Shoulder’s parent brand. The project included:
– Logo design & visual system
– Website design and build– Social media content creation
– Print assets for promotion and location

The identity strikes a balance between boldness and approachability, combining expressive typography with warm, whisky-inspired color palettes and lively design elements that reflect the station’s eclectic music and cultural programming.