Shoulder 2 Shoulder Radio

In collaboration with ATJAR AGENCY and Monkey Shoulder, a globally recognized whisky brand known for its bold, playful spirit, we where tasked with creating the full brand identity for Shoulder 2 Shoulder Radio, an 27 hour exploration of music culture, dives into the intersections between house and hip-hop.

Starting from scratch, we developed a vibrant and cohesive visual identity that channels the station’s high-energy while staying true to Monkey Shoulder’s parent brand. The scope included:

– Logo design & visual system
– Website design & development
– Social media content creation
– Print materials for promotion and on-site presence